Ms Susan Ho
Head of Group Brand Development, Group Corporate Affairs, Standard Chartered Bank

Susan assumed her current position in 2007 and is responsible for driving Standard Chartered’s brand strategy and agenda across the bank’s footprint in over 70 markets.  Her role encompasses all corporate advertising and sponsorships, the bank’s corporate identity and how it is presented across customer touchpoints, as well as internal brand-building initiatives to embed the brand and values amongst its employees. Since joining Standard Chartered in 2000, Susan has held a number of international positions based in Hong Kong, Singapore and London, including management of the bank’s websites, Consumer Banking marketing, Executive Assistant to the Group CEO and Head of the Creative Industries Group in Wholesale Banking.  Susan pioneered film-financing projects on behalf of the bank, including Zhang Yimou’s Curse of the Golden Flower, John Woo’s Red Cliff and The Weinstein Brothers’ Asian Film Fund. Prior to banking, Susan began her career in advertising, working for Wunderman, Young & Rubicam in New York and Foote, Cone & Belding Asia Pacific.

A native of Malaysia, Susan is also an accomplished pianist and holds a degree in Piano Performance in addition to Marketing.

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Chinese Football Association
www.fa.org.cn

Founded in 1924 and a full FIFA Member Association since 1931, the primary role of the Chinese Football Association is to oversee and support, from its headquarters in Beijing, each of the 37 provincial football associations within China. This support takes many forms, and includes the organisation and delivery of competitions, events and development projects.

In 1992, the Chinese Football Association launched the inaugural China League, initially with only two divisions. Since its inception, and under the careful stewardship of the CFA, the original China League has grown considerably and now features three divisions, the most prestigious of which is the 16-team Chinese Super League, followed by the China League (13 clubs) and the Second Division (16 clubs). To promote the development of grassroots football, the CFA also organises the Amateur League, which comprises approximately 3,000 teams playing more than 6,600 matches each year across China’s many cities and provinces.

Entrusted by FIFA and the AFC for its event delivery expertise, the Chinese Football Association successfully hosted the FIFA Women’s World Cup in both 1991 and 2007, the FIFA U16 Kodak Cup in 1986 and the AFC Asian Cup 2004. The Chinese Football Association also played a significant role in the organisation of the men’s and women’s football tournaments at the 2008 Beijing Olympic Games.

The most significant achievement of the Chinese Men’s National Team has, thus far, been to qualify for the final competition of 2002 FIFA World Cup Korea/Japan and to be runners-up at the men’s football tournament at the Asian Games Hiroshima 1994. Famous for the outstanding quality of its women’s football, the Chinese Football Association has a proud record of achievement, a record which includes being runners-up at both the 1996 Atlanta Olympic Games and the FIFA Women’s World Cup USA 1999.