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| Golf
Day |
| Enjoy a day out on one of Kuala Lumpur's most
exclusive golf courses and play 18-holes with some of
our VIP speakers. A networking opportunity not to be
missed! |
| Exhibition |
| A chance to showcase the very best of your
organisation's sports assets, products and services,
table-top exhibition facilities will be provided at the
conference. Please contact us for further details and
availability. |
| Programme Schedule |
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DAY 1 – MONDAY, 23 NOVEMBER 2009
GOLF DAY, DELEGATE
REGISTRATION, WELCOME DINNER RECEPTION
0730 |
A Pro for A Day – Saujana Golf & Country Club
Since its opening in 1986, Saujana Golf & Country Club has established itself as Malaysia’s premier golf club. Carved out of a former palm and rubber plantation and set among rolling hills and large tranquil lakes, Saujana has two world reknowned golf courses - the Palm Course and the Bunga Raya Course - both designed by Ronald Fream.
Having hosted seven Malaysian Opens, three Kosaido Malaysian Ladies Opens, and the 2002 World Amateur Golf Team Championships (comprising the Eisenhower Trophy and the Espirito Santo Trophy), the Palm and the Bunga Raya courses have been accorded countless international accolades including “The Best Championship Course in Asia (Palm Course)” by Asian Golf Monthly 2005; and #69 “Top 100 Best Courses outside the USA (Bunga Raya Course)” by Golf Digest 2005.
Transporting a flavour of the PGA Tour to our speakers and participating delegates, our Golf Day will feature Gerry Norquist, former Senior Vice President of The Asian Tour and winner of 13 international golf tournaments (including the Malaysian Open twice). Gerry will play with the leading flights, offering playing tips and anecdotes from his days as a leading professional golfer on the Asian Tour, European PGA Tour, Japan Tour, Canadian Tour, and South American Tour.
Registration Fees - USD 175 per golfer (inclusive of breakfast, lunch, green fees (18-holes), buggy hire, and refreshments)
International delegates who are participating in the Golf Day are advised to arrive in Kuala Lumpur on Sunday, 22 November 2009. |
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1500 |
Delegate Registrations
The Registration Desk will be open from 1500 hours at the Berjaya Times Square Hotel and Convention Center.
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1900 |
TOURISM MALAYSIA Welcome Dinner Reception
TOURISM MALAYSIA will welcome all speakers, guests and delegates to Kuala Lumpur by hosting a welcome dinner reception at the Berjaya Times Square Hotel and Convention Center where guests will be treated to a truly Malaysian experience with wonderful food and cultural entertainment. HRH Prince Tunku Imran will also give a welcome address.
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DAY
2 – TUESDAY, 24 NOVEMBER 2009
CONFERENCE & EXHIBITION
0800 |
Registration
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0845 |
Arrival of VIPs and Guests
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0900 |
WELCOME ADDRESS BY DATO’ ROY RAJASINGHAM, ORGANISING COMMITTEE CHAIRMAN, ASIA SPORTS 2009™; AND VICE PRESIDENT OF OLYMPIC COUNCIL OF MALAYSIA |
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0910 |
KEYNOTE ADDRESS BY HRH PRINCE TUNKU IMRAN, CHAIRMAN OF ASIA SPORTS 2009™ AND PRESIDENT OF OLYMPIC COUNCIL OF MALAYSIA
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0930 |
Session 1 – Governments and Sports Bodies: Creating More Effective Partnerships
In Asia, the boundaries between the roles, responsibilities and interests of government, sports bodies, NOCs, national sports associations and international federations are often blurred. Our speakers will seek to propose ways to develop more effective mutually-beneficial relationships.
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1040 |
Coffee Break
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1100 |
Session 2 – Intellectual Property: The Bedrock of the Sports Business
In a sense, the business of sports involves nothing more than the trading of IP rights. With this in mind, ASIA SPORTS 2009™ will offer insights into the value of effective IP rights strategies across Asia’s diverse legal landscape.
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1150 |
SPECIAL PRESENTATION BY Y.B. DATO’ SERI MOHAMED NAZRI BIN ABDUL AZIZ, MINISTER FOR LAW, MALAYSIA
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1210 |
Luncheon
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1340 |
Session 3 – The Lahore Legacy: The New Security Challenge
The attack on the Sri Lankan cricket team in Lahore, security concerns at the FIFA Confederations Cup in South Africa, and the possible targeting of Manchester Utd in the latest Indonesian bombings have again put security firmly on the agenda. The challenge is to find the right balance between cost-effective risk management strategies, budget planning and visible but non-stifling event security.
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1450 |
Coffee Break
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1510 |
Session 4 – A Rights-Holder Healthcheck and a Glimpse into the Future Role of Agencies
The role of agencies has evolved significantly in recent years, particularly since the demise of ISL and the Kirch Group, but the Asian marketplace has been more resistant to this trend. Our speakers will showcase how rights-holders can demand more of their commercial partners, and will identify the long-term benefits of control.
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1620 |
Close of DAY 2
Networking Sessions |
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DAY
3 – WEDNESDAY, 25 NOVEMBER 2009
CONFERENCE & EXHIBITION
0800 |
Registration
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0900 |
Welcome Remarks by HRH Prince Tunku Imran, Chairman of ASIA SPORTS 2009™ and President of Olympic Council of Malaysia |
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0910 |
Session 5 – Creating and Delivering Compelling Content in the Digital Age
Broadcast rights fees in football may be spiraling, but most other sports still need to pay for airtime. How can Asian rights-holders offer broadcasters compelling media content, and what sorts of partnerships with broadcasters are most effective?
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1020 |
Coffee Break
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1040 |
Session 6 – The Importance of the Brand: A Practical Guide
Establishing, managing, activating, developing and protecting a sports brand is a complex and never-ending undertaking, but each step is fundamental to creating lasting value. Learn how some of the world’s strongest sports brands have achieved cult status.
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1150 |
Luncheon
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1315 |
Session 7 – Player Power: Who Calls the Shots?
As the EPL faces the new season without Ronaldo, “player-power” is back on the agenda. How does this compare with other sports in Asia? How is a fair balance achieved?
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1410 |
Session 8 – What Sponsors Really Want: Balancing Sponsor and Rights-Holder Objectives
With sponsors increasingly looking for value to justify sponsorship investments in sports, and with individual sponsors each having a wide array of objectives, how do rights-holders create value for their sponsors, and how do both parties best leverage this partnership?
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1520 |
Coffee Break
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1540 |
Session 9 – Event Bidding & Hosting: The Lasting Impact of Bid Strategies
The business of event bidding is growing, and bidders are increasingly faced with stiff demands by sports event organisers, politicians, the public, the media and sport itself. How do bidders and event organisers maximise the potential offered by a bidding process?
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1650 |
CLOSING ADDRESS BY MICHAEL PALMER MP, EXECUTIVE BOARD MEMBER OF THE SINGAPORE YOUTH OLYMPIC GAMES ORGANISING COMMITTEE
Networking Sessions |
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Please click here to download
Conference Brochure |
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