Philip Gibson
Director, Pico Sport

Of his nearly 25 years of international marketing experience, Philip has spent the last fourteen in sports marketing, working with Olympic organising committees, national Olympic committees, national sports federations and corporate sponsors. As Sponsorship Manager of the Sydney 2000 Olympic Games, Philip played a key role in the sponsorship sales process, being responsible for engaging corporate sponsors as ‘partners’ of the Games. Philip also managed the team of account managers responsible for assisting all Games sponsors, from across a broad range of market sectors, with the activation of their Olympic sponsorship agreements. Following the Sydney Games, Philip ran his own sports marketing consultancy, working with event committees, government bodies and event sponsors until joining Pico in March 2008 as Director, Pico Sport. In this role, Philip is involved in various aspects of the staging and marketing activation of senior and youth sports events both within and beyond the Asian region.

Having lived in the UK, Australia, Malaysia, Hong Kong, the Middle-East and now Singapore, Philip has extensive international marketing program experience, particularly across the Asian region.

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Pico Sport
www.pico.com

Pico is one of the world’s leading experiential marketing service providers and prides itself on its ability to deliver brand activation for its clients, which include Fortune 500 companies, government and non-government organizations.

With a proven track record of 40 years in experiential marketing, Pico’s core services include the development and delivery of brand, event and venue activation strategies that bring sports and corporate brands to life through temporary and permanent exhibits, special events, temporary venue infrastructure, interior fit-out, conference and show management and brand signage.

In the world of sport, Pico has provided its services to a range of key stakeholders, including event organising committees, National Olympic Committees, national sports federations, broadcasters and corporate sponsors. In doing so, Pico has been involved in Olympic, Asian and Commonwealth Games, Formula 1 and many single-sport world championships.

Pico employs some 2,400 professional staff in its sales offices and production facilities in more than 34 cities worldwide, with broad representation across Asia.