::: Asia Sports 2009 - Asian Sport Industry and the way Forward :::

Hass Aminian joined SPORTFIVE in early 2005, as the new Director of Business Development for Asia Pacific based in Singapore. Responsibilities include the development of relationships with Federations across a variety of different sports with Asian brands and consumers, and to service a broader client base with respect to marketing- and sponsorship-related projects across Asia. Specifically these have included the UEFA Euro2008™ portfolio, and other football assets, plus other non-football properties such as International Basketball Federation’s major World and Asian Championships and the International Triathlon Unions’s new World Championship Series.

Prior to joining the SPORTFIVE Group, Hass headed the Asia Pacific division of Redmandarin, an independent sponsorship consultancy responsible for experiential projects for, amongst others, Nokia, Visa and DBS Bank, as well as the activation and promotion of 2006 FIFA World Cup™ broadcasts for StarHub.

Hass has also managed the programming and promotions of a sports channel for Media Corporation of Singapore, and worked for IMG’s media division for 10 years in offices across the world, with postings in Hong Kong, UK, USA and across Asia; in 1995 in China working on live coverage of the Chinese Super League, in Hong Kong on various productions, from studio programmes previewing European football, to live golf, badminton and tennis productions. He also oversaw the administration of their news agency joint venture witth Associated Press, SNTV.

Relevant experience:

Served on the Singapore Government’s Committee on Sporting Singapore within which he contributed to ‘Sub-committee on Developing the Sports Industry’, identifying the emergence of sports business in South East Asia; with the many opportunities it presented to fast track the development of sports through consistent and concerted efforts to build and retain capabilities of practitioners in the sports industry.

As Commercial Consultant to the Singapore Sports Council, he practiced what he preached, with the re-launch of the Singapore Marathon into the Standard Chartered Singapore Marathon.

As a consultant, he also brought Singapore their first Pro Tour Table Tennis Event, the IRB Sevens and the launch of the Singapore International Triathlon event.

Responsible for the production management of the live telecast of China Super League in its inaugural year

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SPORTFIVE is the world’s no.1 football agency and one of the largest sports agencies worldwide. In all, SPORTFIVE has co-operations with more than 30 football associations and over 250 clubs, as well as 10 leagues. SPORTFIVE is also MATCH Hospitality’s exclusive sales agent in Continental Europe for the official hospitality programme of the 2010 FIFA World Cup South Africa™ and the hospitality agent for the 12th IAAF World Championships in Athletics Berlin 2009™.

Apart from its core business of football, SPORTFIVE is primarily active in international basketball, triathlon, rugby, track & field, tennis and motor sports.

In recent years, SPORTFIVE has optimised and fine-tuned its comprehensive marketing concept for football clubs. In Germany, SPORTFIVE already counts ten Bundesliga clubs among its clients. Leading clubs from other European football leagues have also signed on for SPORTFIVE’s comprehensive marketing idea.

SPORTFIVE’s New Media business segment applies itself to the burgeoning market for internet and mobile phone rights. SPORTFIVE joined forces with the German national handball, basketball and volleyball leagues to launch sportdigital, an IPTV channel devoted to these sports.

In the field of stadium construction and consulting, clients benefit from the experience SPORTFIVE has gained from participating in and running several successful stadium projects. The company offers stadium consulting services throughout Europe, for clubs, cities, sports associations and construction companies.

As for selling stadium naming rights, SPORTFIVE is the pioneer of this form of advertising in Germany, France, United Kingdom and offers clubs unmatched expertise.

SPORTFIVE also offers a wide range of consulting services and regularly publishes comprehensive market-media studies, feasibility studies and up-to-date market research reports.

SPORTFIVE realises its comprehensive marketing model for numerous clubs in Europe. In the comprehensive marketing approach, SPORTFIVE acts as exclusive agent between the respective club and sponsors for all of the club’s and the stadium’s marketing rights. The comprehensive marketing concept corresponds to the demands of the market, which on the one hand seeks individual sponsoring solutions while at the same time wanting to deal with only one single partner for the respective sponsoring packages. Upon prior agreement SPORTFIVE, as services provider to the club, assumes all sponsor canvassing and support activities.

For the ten Bundesliga clubs, we have local marketing teams with a total of more than 80 on-the-spot staff members who are responsible for regional marketing activities. The central marketing division in Hamburg supports the local teams in the case of bigger sponsorships with a nationwide communication focus, such as, for example, engagements as main sponsor, naming right partner, kit supplier and premium partner.

The club can additionally benefit from a cooperation with SPORTFIVE by taking advantage of the services of the following divisions:

Through SPORTFIVE’s local and central divisions, it is possible to tap additional resources, create a higher added value for the marketing of the clubs and realise significant cost reductions for the clubs.

SPORTFIVE has an efficient structure specifically geared towards marketing a variety of TV formats to media partners around the world. The experts from our TV Rights team reach key decision-makers in the global media market directly from our headquarters or via our subsidiaries and our worldwide agency network.

Numerous sports clubs, associations and event holders rely on this network of subsidiaries, partners and experienced staff, who guarantee optimised media exposure and media revenue on a global level.

Football, the world’s number 1 game, is both the point of departure for SPORTFIVE’s story of success and the core area of competence around which our activities revolve.

Aside from SPORTFIVE being the European leader when it comes to the marketing of TV rights for football events, the SPORTFIVE rights portfolio has been consistently expanded over the years and today includes a whole array of attractive TV sports assets such as handball and rugby.

Within the scope of our marketing service, we have for more than 10 years been offering sponsors and advertisers a versatile range of free decision-making aids for brand management as well as target group and event planning in sport sponsorship. Focuses of research are fundamentals of planning for football, the social context of brands, media and sporting events, as well as controlling instruments for the efficiency and impact of sport sponsorship measures.

As Europe’s leading sports marketing agency, SPORTFIVE assumes responsibility for its clients’ planning requirements. Our research investments have made significant contributions to the marketing of sport sponsorship in general, and to the development of this form of communication in European professional football.